Starting a personal brand can be nerve-racking. You might wonder if you have anything of value to share or worry about what others will think of you.
I completely understand—I’ve been there, too. Stepping into the new year, I’ve been reflecting on these three powerful quotes. Two of them have guided me from the very start, and I’ve recently added a third to my personal inspiration bulletin board for 2025.
My hope is that they’ll help you make 2025 the year you finally go all in on your personal brand.
1. “May your choices reflect your hopes, not your fears.” — Nelson Mandela
When I launched Contentr Media Communications, those words from Nelson Mandela stayed on repeat in my mind. It’s easy to get caught up in worst-case scenarios when you’re putting yourself out there. But if you want to build something meaningful, you can’t let fear drive your decisions. Instead, let the possibilities pull you forward. Every action you take in building your personal brand—from creating content to connecting with others—should be a reflection of what you hope to achieve, not what you’re afraid of losing.
2. “The spirit of evil is negation of the life force by fear. Only boldness can deliver us from fear. If the risk is not taken, the meaning of life is violated.” — Carl Jung
This quote feels especially relevant when you’re standing at the edge of a big, scary leap. Putting yourself out there, sharing your opinions, or telling your personal story can be intimidating. These words remind us that fear is essentially the enemy of growth. If you don’t take the risk, you’re denying yourself the chance to discover your true potential.
3. “True belonging and self-worth are not goods; we don’t negotiate their value with the world.” — Brené Brown
This is the new quote on my bulletin board for 2025. Too often, we fret over what other people are thinking or saying.
I believe we all inherently have value—which means we have something unique to offer, and nobody can take that away. If your personal brand is rooted in service—genuinely wanting to help, inspire, or educate—you can’t let other’s negativity derail you. Their opinions aren’t currency for your worth.
Over to You
Building a personal brand isn’t about ego—it’s about sharing value, helping others, and making a positive impact. So, if you’ve been on the fence about starting, I hope these quotes give you that extra push to move forward. Remember, you’re more valuable than you realize, and the world needs the insight only you can provide.
Got a quote that keeps you going? I’d love to hear it! Drop it in the comments so others can be inspired, too.
Here’s to a bold 2025 for all of us. Good luck! My heart is with you!
